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stats that matter

Influencer marketing is a form of digital marketing that continues to boom. Here are just a few statistics showcasing why your brand should try influencer marketing for your next campaign.

$15 BILLION

Brands will spend up to $15 billion on influencer marketing by 2022. (Source: Business Insider)

60%

60% of millennials are more likely to take advice from YouTube influencers than traditional media personalities (source: Variety)

11X GREATER

Influencer marketing ROI is 11x greater than banner ads (source: Convince&Convert)

80%

80% of consumers have purchased something via an influencer recommendation (source: Rakuten)

Case Studies

We’ve worked with over 50 brands to create engaging digital campaigns. Check out some of our favourites below.

CLIENT:

Campaign goal: Increase brand visbility during Black Friday sales.

  • Platforms: Youtube (with Instagram story accompaniment)
  • Ad style: pre-roll, mid-roll & Instagram story
  • 7 influencer activations
  • Campaign results:

    • Youtube Views: 1,385,000
    • Likes: 40.6K
    • Comments: 1,966

CLIENT:

Campaign goal: Long term brand awareness, under $25CPM goal & drive sign-ups

  • Platforms: Youtube
  • Ad style: up to 3 minute pre roll ad
  • 24 influencer activations
  • CPM: $19 achieved
  • Campaign results:

    • Youtube Views: 4,317,646
    • Likes: 168K
    • Comments: 10,212

CLIENT:

Campaign goal: Showcase Liberty 3 Pro earbuds using ASMR micro-influencers

  • Platforms: Youtube
  • Ad style: up to 3 minute pre-roll ad
  • 6 influencer activations
  • Campaign results:

    • Youtube Views: 602,886
    • Likes: 17.4K
    • Comments: 1298

CLIENT:

Campaign goal: Targeting a 35+ audience using micro-beauty influencers. Promoting several premium laser products to increase brand awareness and drive social engagement.

  • Platforms: Instagram & Youtube
  • Ad style: Instagram post & story. Youtube pre-roll up to 5 minutes.
  • 6 influencer activations
  • CPM Goal: $40 - $26 achieved
  • Campaign results:

    • Youtube Views: 139,500
    • Likes: 5137
    • Comments: 523
    • Instagram Reach: 350K

CLIENT:

Campaign goal: Long term campaign building awareness and increase reach to drive downloads.

  • Platforms: Youtube
  • Ad style: Youtube pre-roll up to 3 minutes
  • 17 influencer activations
  • CPM: Under $25 CPM goal - $13 achieved
  • Campaign results:

    • Youtube Views: 5,071,936
    • Likes: 138K
    • Comments: 6971

CLIENT:

Campaign goal: Meet CPA & ROI goals.

  • Platforms: Youtube
  • Ad style: up to 3 minute pre-roll ad
  • 10 influencer activations
  • CPM: $12 achieved & ROI both exceeded expectations
  • Campaign results:

    • Youtube Views: 1,187,364
    • Likes: 35.5K
    • Comments: 2219

reach out

Whether you're a brand or an influencer, please get in touch, we'd love to work together.

contact information

Phone: (+44) 2074382009

Email: hello@runbyinfluencers.com

business hours

Monday - Friday: 9am to 6pm GMT

Saturday: Urgent enquiries only

Sunday: Urgent enquiries only

About Us

RBI is a digital marketing and influencer management agency. Creating clickable content for brands since 2020, RBI provides full creative campaign oversight, as well as providing an influencer only sourcing service.

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Get in touch

  • Address: International House, Holborn Viaduct, London, EC1A 2BN
  • Phone:(+44) 2074382009
  • Email:hello@runbyinfluencers.com

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